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Julie Roehm, no longer a fan of Bentonville, has sued Wal-Mart claiming breach of contract, reports Ad Age. Wal-Mart didn't comment for the story, but one detail from an earlier...
In marketing-geek circles, this counts as a big get. Julie Roehm, the star marketer who was bounced as SVP-marketing communications at Wal-Mart in December amid a flurry of colorful accusations,...
The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.