Categories: Hancock

Hancock: (Anti-) Superhero Movie Features PR Heroics

Posted by: Jon Fine on July 13

The weird thing about Hancock isn’t the thing that we’re supposed to say is weird about it--that it’s a superhero movie about a grumpy and drunken superhero with a knack...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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