Categories: GM Reinvention

In Which GM’S New Marketing Head Unwittingly Details The Problem

Posted by: Jon Fine on July 16

The sharp-eared Mickey Kaus picked up on this (scroll down to the fourth item). The following is from an on-air interview with NPR’s Robert Siegel with GM’s veteran top executive...

Is GM’s “Reinvention” Ad Campaign Working? Study Says: Maybe!

Posted by: Jon Fine on June 18

Earlier this month, I expressed some puzzlement over the new GM “revivention’ ad campaign (and accompanying Web site). I was having a hard time deciding whether or not they ads...

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