Categories: General Motors

Is GM’s “Reinvention” Ad Campaign Working? Study Says: Maybe!

Posted by: Jon Fine on June 18

Earlier this month, I expressed some puzzlement over the new GM “revivention’ ad campaign (and accompanying Web site). I was having a hard time deciding whether or not they ads...

GM’s Puzzling New "Reinvention" TV Ad

Posted by: Jon Fine on June 03

Finding itself in deeply strange terrain—a national icon in bankruptcy, owned in large measure by you and me and a few hundred million other American citizens—General Motors has started running...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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