Categories: General Motors

Is GM’s “Reinvention” Ad Campaign Working? Study Says: Maybe!

Posted by: Jon Fine on June 18

Earlier this month, I expressed some puzzlement over the new GM “revivention’ ad campaign (and accompanying Web site). I was having a hard time deciding whether or not they ads...

GM’s Puzzling New "Reinvention" TV Ad

Posted by: Jon Fine on June 03

Finding itself in deeply strange terrain—a national icon in bankruptcy, owned in large measure by you and me and a few hundred million other American citizens—General Motors has started running...

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