Categories: Church and State

General Motors Gently Reminds Editors About The Size Of Their Ad Budget

Posted by: Jon Fine on May 04

"It's clear to us that our ads are less effective in a negative-editorial environment. It is as simple as that." --Betsy Lazar, General Motors' executive director of advertising and media...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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