Categories: Bear Market 2009

20% Down Is The New Up: The Sequel To A Blatant Attempt To Coin A New Catchphrase

Posted by: Jon Fine on March 18

At the annual Kelly Gang gathering, a rite for a particular New York media tribe each St. Patrick's Day, I pulled up next to a senior executive in the magazine...

20% Down Is The New Up: A Blatant Attempt At Coining A Media Industry Catchphrase. (And More On The Losses At The San Francisco Chronicle)

Posted by: Jon Fine on March 13

In prior ad slowdowns, I’ve had more than one wiseacre executive tell me that “flat is the new up”—that not losing ad revenues versus the prior year was the equivalent...

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