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Categories: Barack Obama

Pepsi Deserves Some Kind Of Award For This. Just Maybe Not The Ones They Want

Posted by: Jon Fine on January 27

I am willing to bet this new-ish Pepsi billboard has to be the only corporate ad in history to reference both Barack Obama and Creem Magazine. And it did all...

Thinking (Way) Ahead: Future Problems Sighted For Obama’s Slogan, But Not So Much For McCain's.

Posted by: Jon Fine on October 30

There’s only, oh, a hundred-plus million people who still have to actually vote and stuff, and we all know that anything can happen between now and Election Day. But, let’s...

Obama Candidacy Continues To Inspire Spontaneous, High-Minded And Idealistic Viral Videos

Posted by: Jon Fine on August 25

Well, at least the "viral" part applies to this one:...

Obama, Berlin, And A Very Lame Attempt At Parody

Posted by: Jon Fine on July 29

A friend sent the following video to me and asked "Does it suggest he is a commie?" To which I replied "It does. It also suggests that drug use is...

Keep Spending Millions On TV Ads, Politicos. I'm Sure It Will Work Someday.

Posted by: Jon Fine on January 30

In the yes-but department: Time's Joe Klein, writing for Time's excellent campaign blog Swampland, is all about finding the silver linings thus far in the '08 Presidential Race. Including this...

Top Political Consultants Feed Concerns No Politicos Understand How Advertising Has Changed

Posted by: Jon Fine on January 08

In a New York Times Op-Ed piece from last Sunday, Mark Mellman and Michael Bloomfield, the top execs at political strategy and consultant Mellman Group, divined a crucial truth about...

Seeking Clarity In Iowa Caucus Coverage Despite Ridiculous Levels Of Oversaturation

Posted by: Jon Fine on January 02

You might recall that when the ridiculously compressed primary schedule was set (assuming such a haphazard, state-by-state process ever gets “set,” as opposed to “skidded towards and accidentally arrived at...

The Selling Of Barack Obama

Posted by: Jon Fine on January 18

Good Jeff Zeleny piece in the New York Times today, which without coming right out and saying it nevertheless neatly encapsulates the (very bad phrase alert) marketing pitch behind Barack...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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