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Categories: ANA Conference 2008

ANA Conference '08: Three Out Of Four Chief Marketing Officers Surveyed Strongly Suggest Ad Spending Cuts Are Coming

Posted by: Jon Fine on October 18

At today’s CMO Roundtable lunch, moderator and former GE marketing exec Richard Costello admirably came right at the panelists with a very direct question about marketing right now. Or, as...

More From The ANA Conference: About That Quote In Ad Age

Posted by: Jon Fine on October 18

I’ve already gotten a bunch of emails and comments having sport with a, uhm, slightly intemperate remark I made to a pal and former colleague, Ad Age reporter Matthew Creamer,...

A Quick Conversation With New York Times Editorial Page Editor Andrew Rosenthal: “Information Isn’t Free”

Posted by: Jon Fine on October 17

Andrew Rosenthal, who's run the Times' editorial page since January of last year, spoke at lunch at the ANA convention today. And, if I may be simultaneously self-interested and lazy,...

Association Of National Advertisers Conference '08: That Giddy Grim Feeling

Posted by: Jon Fine on October 17

Around 1,000 heavies in the ad biz—chief marketing officers, top sales execs at places like Google and Yahoo, magazine publishers, ad agency types—gathered in Orlando yesterday for this year’s Association...


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