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Categories: Advertising: General

Slightly Fewer Marketers Seek To Slash Ad Spending!

Posted by: Jon Fine on August 25

Glass quarter-full department, from Dan McCarthy's Viral Housing Fix : Here’s another entry for the things-aren’t-good-but-they’re-better-than-six-months-ago file. The Association of National Advertisers polled its members to see how they are...

A Super Bowl Full Of Bad And Clumsy Ads

Posted by: Jon Fine on February 01

My BusinessWeek colleagues Burt Helm and David Kiley--proprietors of this fine blog--were kind enough to let me crash their annual Super Bowl party. That is, I crashed their annual Super...

Advertising '08 Outlooks: Digital Maybe, Local Maybe Not, Mobile No Way

Posted by: Jon Fine on November 06’s David Kaplan did a nice writeup of a panel on ad spending that I moderated for yesterday's ad:tech conference, for which I am grateful. Not just for the attention...

Pain Atop Pain: Ads At The Dentist

Posted by: Jon Fine on October 07

You are a captive in a blandly decorated office, which barely disguises the suffering routinely inflicted within its walls. Someone is coming at you with an instrument that is making...

Back When Reese's Peanut Butter Cups Boldly Crossed The Videogame Frontier

Posted by: Jon Fine on April 29

I was fact-checking an upcoming column's potential reference to an old Reese’s Peanut Butter Cups tagline, and happened upon this delightful relic of '80's videogame culture at YouTube....

For Some Reason, No One Has Written Marketing Books With These Cringe-Inducing Titles. Yet.

Posted by: Jon Fine on May 16

I get lots of books sent to me about marketing. This lets one survey the manifold desperate-to-cash-in-on-‘edgy’-cultural-signifiers kinda titles that are often slapped on said books in an attempt to,...

Advertiser’s Attempt To Become Network Has Bumpy Beginning

Posted by: Jon Fine on March 16

I wrote a column recently about some interesting marketing moves from Anheuser Busch that, among other things, dealt with, the company’s $30 million bid to program its own Web...

Sighted: The Limits Of The User-Generated Ad

Posted by: Jon Fine on March 06

I have very little patience for arguments that hinge on exalting “professional” content over “amateur” stuff. Much of that divide came about when there was more scarcity in distribution back...

The Upside of Online: An Ad Forecast For 2007 Based On Semi-Informed Guesswork. (C’mon, Like All The Others Aren’t.)

Posted by: Jon Fine on December 05

I’ve mumbled, here and elsewhere, about how slow ad spending patterns have changed in America. All the more so when compared to places like the UK, where online spending’s share...

The Next Ad Medium

Posted by: Jon Fine on March 24

. . . for the next eight minutes, at least: Taxi receipts....

A Misapprehension of On Demand

Posted by: Jon Fine on November 29

Am I totally wrong here, or is TiVo's idea to make TV ads searchable a screwy misunderstanding of what on-demand is? TiVo's move is based around an advertiser's ego-move--the assumption...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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