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Categories: Ad Networks

More On Culture Clashes Between Software And Story

Posted by: Jon Fine on April 04

This week’s column sought to plumb the tensions inherent when tech outfits run media companies, and also to revisit the chafing that's occuring between traditional media companies and an ad-networked...

Friction Point Between Traditional Publishers And Web Spurs Chafing, Action

Posted by: Jon Fine on March 26

There is always a kind of push-me, pull-me dynamic with traditional publishers and programmers when it comes to the Web, woth virtually all of those players furiously yo-yo-ing between engagement...

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The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

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