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Categories: 20% Down Is The New Up

Slightly Fewer Marketers Seek To Slash Ad Spending!

Posted by: Jon Fine on August 25

Glass quarter-full department, from Dan McCarthy's Viral Housing Fix : Here’s another entry for the things-aren’t-good-but-they’re-better-than-six-months-ago file. The Association of National Advertisers polled its members to see how they are...

20% Down Is The New Up: The First Quarter's Tally

Posted by: Jon Fine on May 05

I’ve made the point (over and over again) that the dynamics of this ad environment, especially on the print side, have deteriorated to the extent that the old saying--flat is...

Print Media's First Quarter Results Trickle In, Offer Significant Ammo In Support Of The Thesis That 20% Down Is The New Up.

Posted by: Jon Fine on April 15

Magazine industry trade title Folio:, reporting on the just-released first-quarter ad data for consumer magazines: Ad pages in consumer magazines dropped 25.9 percent while ad revenue fell 20.2 percent in...

20% Down Is The New Up: A Merciless Media Meme Continues To Surface

Posted by: Jon Fine on March 23

This came over the transom today, as the headline to a piece summarizing some of MIN's most recent magazine ad-page tracking data: No "Rebirth" In The Monthlies' April Ad Pages...

20% Down Is The New Up: The Sequel To A Blatant Attempt To Coin A New Catchphrase

Posted by: Jon Fine on March 18

At the annual Kelly Gang gathering, a rite for a particular New York media tribe each St. Patrick's Day, I pulled up next to a senior executive in the magazine...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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