Slightly Fewer Marketers Seek To Slash Ad Spending!

Posted by: Jon Fine on August 25, 2009

Glass quarter-full department, from Dan McCarthy’s Viral Housing Fix :

Here’s another entry for the things-aren’t-good-but-they’re-better-than-six-months-ago file.

The Association of National Advertisers polled its members to see how they are thinking about marketing spending over the next year. The net result? 87% of respondents are looking to cut costs in marketing, down from 93% six months ago.

That’s improvement.

Sort of, at least. The whole item is here.

Reader Comments

Don

August 25, 2009 11:57 AM

Here's something to mull over- Facebook, as an online soap opera of one's own friends, has changed "mindless" entertainment forever. Everyone lamented the after work bowling league's demise until FB took that over.

What will that mean for companies that want to rely on advertising dollars for their bottom line?

I am reminded of the story, perhaps you wrote about it, that talked about a giveaway project that once would have taken half a dozen paid employees to put together being implemented effortlessly using Craigslist as the media for distribution.

I think that marketers need to very quickly separate out "screen" image marketing from information marketing and very quickly put together cadres of "Street teams" to handle in-person marketing events because I am 100% convinced that we are going to see a collapse as in fall-off-the-cliff in print and TV advertising dollars in a period of time.

The only thing that would stop the collapse is the old boy network where stodgy companies take pity on their golfing buddies in media.

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