Posted by: Jon Fine on August 25, 2009
Glass quarter-full department, from Dan McCarthy’s Viral Housing Fix :
Here’s another entry for the things-aren’t-good-but-they’re-better-than-six-months-ago file.
The Association of National Advertisers polled its members to see how they are thinking about marketing spending over the next year. The net result? 87% of respondents are looking to cut costs in marketing, down from 93% six months ago.
Sort of, at least. The whole item is here.