In Which GM’S New Marketing Head Unwittingly Details The Problem

Posted by: Jon Fine on July 16, 2009

The sharp-eared Mickey Kaus picked up on this (scroll down to the fourth item). The following is from an on-air interview with NPR’s Robert Siegel with GM’s veteran top executive Bob Lutz last week. Lutz is foregoing retirement—he had previous plans to step down as vice-chairman—in order to help rework GM’s advertising and communications/public relations:

Mr. LUTZ: [W]here we really messed it up and took our eye off the ball in terms of product was in ’70s, ’80s and early ’90s. And I think we’ve - in the last five or six years - we’ve had a radical transformation in the way we approach the product and our goals for products and look at the awards we’ve gotten. We got car of the year.

SIEGEL: But when you take your eye off the ball for more than 20 years…

Mr. LUTZ: Yeah, well, that was bad. …

The entire NPR segment can be found here.

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Reader Comments

Don

July 20, 2009 11:28 PM

Wow, I have no comment to make except that is hilarious.

I am waiting on the first car company that will make millions by not selling people cars, but selling people transportation options.

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The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.

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