Posted by: Jon Fine on June 09
In the shoulda-done-this-earlier department:
I’m interviewing IAC Chairman and CEO Barry Diller onstage tomorrow at the Advertising 2.0 conference in Manhattan. There’s no set agenda for our discussion, but, as you might guess, I’ll be asking him questions about the whole media/advertising/Web environment, as well as about his company’s strategy.
What questions would you want him to answer?
Will he consider marshaling his stable of health websites to advocate health-care reform in America?
When you try to agglomerate a bunch of businesses like these under a single corporate umbrella its usually in the hope of rationalization, scale ecoonomies, and synergy. What you get instead is a really toxic brew of intramural squabbling, corrosive politics, and heartbreaking bureaucracy. (See Sumner Redstone, intra alia).
As Tom Freston once famously said “There ain’t no synergy”.
The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.