Polish Designer Jacek Utko Describes Way For Newspapers To Win On Quality

Posted by: Jon Fine on April 7, 2009

How great is this quote?

“I’m not gonna tell you stories about teamwork or cooperation. My approach was very egotistic. I wanted my artistic statement. My interpretation of reality. I wanted to make posters. Not newspapers. Not even a magazine. Posters.”

Jacek Utko did stunning visual redesigns of Eastern European and Russian newspapers; apparently substantial circulation gains followed. I’m sure there are a lot of reasons why This Can’t Work Here—and if I weren’t so dog-tired after a long day, I might go into some—but, still, here’s one very big bet newspapers might consinder going all-in on. (And it doesn’t involve suing the Internets!)

Below, the video of the presentation Utko gave at this year’s TED conference, “Can Design Save The Newspaper?”

Reader Comments

rootis0

April 14, 2009 1:26 PM

In Eastern Europe you are bombarded with newspaper exposure while commuting to work and back. On bus stops, train stations, on busy sidewalks. Bold design will attract attention.

In America you have zero exposure to newspaper design. In the car obsessed suburbia you might find a newspaper or two when you run chores in Walgreens, forlorn; and impossible for you stumble upon them and be impressed by new bold design. Life is structured in a way that you can't get any meaningful exposure to newspapers if you don't seek that.

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The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

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