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Federico Fellini, Adman

Posted by: Jon Fine on March 23, 2009

I’ve been at work on an upcoming column about a company that produces ads for agencies and marketers. As part of my research for it, I ended up talking a bit with a film director who’s made both movies and ads.

Now, of course, there’s never really been much a bright red line dividing film directors from ad directors, and directors from Ridley Scott to David Fincher started making ads long before they started making movies. Still, said filmmaker brought up a name that I didn’t hadn’t previously associated with advertising: Federico Fellini.

I don’t know if this is the kind of thing that [big exasperated theatrical sigh] EVERYONE knows, but, hell, I didn’t. Fellini did indeed do ads, late in his career, for Campari, Barilla and Banca di Roma.

Fellini for Campari, below, in which the master demonstrates his facility with fantabulous new futuristic forms of technology—oh, excuse me, that’s just an old remote control.

Also, if you haven’t seen 8 ½, do so. Now.

UPDATE 3/25: Fellini’s ad for Barilla:

Reader Comments


March 25, 2009 1:05 PM

I heard about these in advertising class but never saw them.

Remember that the early dancing cigarette commercials of the 1950s were meant, from the creator's point of view, to bring absurdism - or as I remember reading it Marcel Duchamp- to the masses.


April 16, 2009 1:43 PM

Woody Allen also directed spots- for Italian products about a decade ago and shot them in New York.

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