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20% Down Is The New Up: A Merciless Media Meme Continues To Surface

Posted by: Jon Fine on March 23

This came over the transom today, as the headline to a piece summarizing some of MIN’s most recent magazine ad-page tracking data:

No “Rebirth” In The Monthlies’ April Ad Pages (-24.50%)

We’ve said it before! We’ll say it again.

(And again and again, probably, given the way things are going this year.)

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The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.

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