Archives: March 2009

Twitter And (Not) Monetizing The Attention Economy

Posted by: Jon Fine on March 31

I’ve been playing with the following notion for days now. By posting it here I hope to get it out of my head, and also enlist all of you to...

Two Videos Of Last Week's McGraw-Hill Media Summit Panel On "The Changing Face Of News"

Posted by: Jon Fine on March 25

Some of you have asked for highlights/lowlights of that Media Summit panel I moderated last week. I generally do a terrible job of taking notes on (and remembering)anything said onstage...

Federico Fellini, Adman

Posted by: Jon Fine on March 23

I’ve been at work on an upcoming column about a company that produces ads for agencies and marketers. As part of my research for it, I ended up talking a...

20% Down Is The New Up: A Merciless Media Meme Continues To Surface

Posted by: Jon Fine on March 23

This came over the transom today, as the headline to a piece summarizing some of MIN's most recent magazine ad-page tracking data: No "Rebirth" In The Monthlies' April Ad Pages...

Jeff Zucker At The McGraw-Hill Media Summit: The Video

Posted by: Jon Fine on March 19

20% Down Is The New Up: The Sequel To A Blatant Attempt To Coin A New Catchphrase

Posted by: Jon Fine on March 18

At the annual Kelly Gang gathering, a rite for a particular New York media tribe each St. Patrick's Day, I pulled up next to a senior executive in the magazine...

Jeff Zucker At The McGraw-Hill Media Summit: Jon Stewart/CNBC, Jay Leno, Cable Versus Broadcast, And Life Within GE

Posted by: Jon Fine on March 18

At today’s McGraw-Hill Media Summit, NBC Universal Jeff Zucker talked tough, cracked jokes, and, as executives do in such settings, gave carefully calibrated answers. Taken together, they painted the picture...

Seeking Questions On How The Big News Brands May Survive (And Maybe Thrive)

Posted by: Jon Fine on March 16

I’m sitting here getting ready to moderate a panel for Wednesday’s McGraw Hill Media Summit, a panel that looks at the challenges that the big news organizations of the world...

20% Down Is The New Up: A Blatant Attempt At Coining A Media Industry Catchphrase. (And More On The Losses At The San Francisco Chronicle)

Posted by: Jon Fine on March 13

In prior ad slowdowns, I’ve had more than one wiseacre executive tell me that “flat is the new up”—that not losing ad revenues versus the prior year was the equivalent...

Who Is Sirius XM’S Mystery Merger Beneficiary?

Posted by: Jon Fine on March 11

On the night of March 10--well after the U.S. markets had closed--Sirius and XM put out their first annual report as a combined company. My colleague Tom Lowry--without whom this...