Posted by: Jon Fine on January 06
Bravo, Australia. I may not be able to find the Cotler jeans ads I was talking about, but this might be even better.
Made in the Seventies, back when commercials still had to extol the product in neverending detail. I mean, we're talking about a pair of jeans, right?
This is a Levi's attack ad--by which I mean "an attack on anyone watching it." Scary!
I promise to find other pop-culture obsessions now.
the scariest part of the Levi's ad is remembering that those "pants" were once considered fashionable and that dacron polyester was once considered a positive design element.
The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.