Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Pepsi Deserves Some Kind Of Award For This. Just Maybe Not The Ones They Want

Posted by: Jon Fine on January 27, 2009

I am willing to bet this new-ish Pepsi billboard has to be the only corporate ad in history to reference both Barack Obama and Creem Magazine.

And it did all that in just two words!

Reader Comments


January 27, 2009 10:44 PM

I think it's a bit of a stretch to separate it from the "different truly American cultures love to drink Pepsi (even though everyone you know drinks Diet Dr. Pepper because they're 40 and write for a living)."

I was wondering, however if anyone knew when Pepsi decided on the new logo because I would be shocked that change would be a quick decision on Pepsi's part and not something they had in the pipeline for 18 months. Who designed the circle logo for them?

Post a comment



The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



BW Mall - Sponsored Links

Buy a link now!