Thinking (Way) Ahead: Future Problems Sighted For Obama’s Slogan, But Not So Much For McCain's.

Posted by: Jon Fine on October 30, 2008

There’s only, oh, a hundred-plus million people who still have to actually vote and stuff, and we all know that anything can happen between now and Election Day. But, let’s assume for the purposes of this post, Barack Obama wins the Presidency on Tuesday.

This will present a major looming challenge to his message-meisters when they start looking to ’12 (which they will by Nov. 5, given the way things work these days): the campaign’s current slogan-slash-keyword, “change,” won’t work for an incumbent.

So what would work?

Hmmmm … Hey, how about “more of the same”?

John McCain, on the other hand, had the wisdom of going with Country First. Which will still work if he runs again as the incumbent!

On a slightly more serious note: Julia Ioffe just wrote a great piece for the New Republic about how the reporters who’ve been on the road with this Bataan Death March of a campaign since . . when did this all start, 2005? 1997?

I know, I know, it ain’t The Boys On The Bus (a work of enormous seminal import to the staff of Fine On Media). But it’s still pretty great.

Reader Comments

Don

October 30, 2008 1:15 PM

McCain will not run again.

It would be interesting if someone could revive Hoover's "The pen is mightier than the sword" anti-war style "He kept us out of war" promise. But no one in a photoshop age would give a jr high school student an easy "gimme" like putting pen and is together on one line.

andy

November 2, 2008 10:28 AM

how about change back to "free market system again"

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