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AOL: Now What? A Few Wisecracks And A Few Notions

Posted by: Jon Fine on June 27

AOL: A neverending pinata party for those who write about such things; a gremlin that never stops kicking your shinbones for those running Time Warner.

The good news is that Wall Street is all but valuing AOL at zero. Because then that makes it a hell of a lot easier to find someone to pay . . . something north of zero for it, as opposed to, oh, $20 billion. (As much as it's derided, AOL still takes in a staggering amount of revenue and threw off well over a billion dollars in cash last year.)

I had some fun in this week's column playing with a few options that Time Warner has for AOL, given this fact and the state of play with the big companies on the Internets (Google-Yahoo, among others).

In order of likelihood, I think the most obvious deal/partner candidates are Microsoft or Google (or vice versa), but the one I'd find most conceptually interesting would be Yahoo Japan.

Anyway, check it out and let me know what you think.

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Reader Comments

fxp

June 30, 2008 12:29 PM

For someone already in the business, this is a no brainier. It is analogous to getting the sub liability from a defunct magazines. The problem always comes down to the price. If T-W is serious they could dump it tomorrow.

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The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.

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