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Never Mind The Microsofts. Here’s The . . . Major New Site Yahoo’s Aiming At Women.

Posted by: Jon Fine on March 7, 2008

It was probably inevitable that, in 2008, what’s essentially the next mass-market women’s-service magazine would come courtesy of someone like Yahoo.

Full story here.

Yahoo’s media strategy is still a centralized one, which is totally out of vogue with current Web mores. On the other hand: they still get more traffic than anyone.

But enough about me. What do you think? Let me know in the comments section, especially since I'm still processing the news.

Reader Comments

Lester Jordan

March 18, 2008 1:40 PM

Dear Jon - As a regular reader, I always enjoy your stuff. Now it has got personal.
I am trying to find the new "SHINE" website but cannot. I represent a site and 75% of our customers are American women over 30.
How do I get in touch with Brandon Holley?
Please help.
Best regards
Lester Jordan

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The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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