Never Mind The Microsofts. Here’s The . . . Major New Site Yahoo’s Aiming At Women.

Posted by: on March 07

It was probably inevitable that, in 2008, what’s essentially the next mass-market women’s-service magazine would come courtesy of someone like Yahoo.

Full story here.

Yahoo’s media strategy is still a centralized one, which is totally out of vogue with current Web mores. On the other hand: they still get more traffic than anyone.

But enough about me. What do you think? Let me know in the comments section, especially since I'm still processing the news.

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Reader Comments

Lester Jordan

March 18, 2008 01:40 PM

Dear Jon - As a regular reader, I always enjoy your stuff. Now it has got personal.
I am trying to find the new "SHINE" website but cannot. I represent a site http://www.trigonpuzzles.com and 75% of our customers are American women over 30.
How do I get in touch with Brandon Holley?
Please help.
Best regards
Lester Jordan

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The media and marketing world continues to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one knows, least of all Media Columnist Jon Fine. But on this blog he promises ample helpings of scoop, provocation, sharp analysis and (we hope) wit as he tracks and annotates this constantly changing terrain.

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