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Never Mind The Microsofts. Here’s The . . . Major New Site Yahoo’s Aiming At Women.

Posted by: Jon Fine on March 07

It was probably inevitable that, in 2008, what’s essentially the next mass-market women’s-service magazine would come courtesy of someone like Yahoo.

Full story here.

Yahoo’s media strategy is still a centralized one, which is totally out of vogue with current Web mores. On the other hand: they still get more traffic than anyone.

But enough about me. What do you think? Let me know in the comments section, especially since I'm still processing the news.

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Reader Comments

Lester Jordan

March 18, 2008 01:40 PM

Dear Jon - As a regular reader, I always enjoy your stuff. Now it has got personal.
I am trying to find the new "SHINE" website but cannot. I represent a site http://www.trigonpuzzles.com and 75% of our customers are American women over 30.
How do I get in touch with Brandon Holley?
Please help.
Best regards
Lester Jordan

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The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.

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