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Afternoon Paper In Madison To Redefine "Daily," Goes "Online-Mostly" (If Not Exactly "Online-Only")

Posted by: Jon Fine on February 7, 2008

The Capital Times, the afternoon paper in Madison, Wisconsin isn’t dropping its print product.

But it’s coming pretty damn close to it.

In late April, the paper will cut its print frequency to two editions per week, down from the current six, and amp up its Web offering.

(And, naturally, cut staff.)

Info (and video!) from the newspaper here.

In December, I predicted that one top-100 market newspaper will drop its print edition on at least one day per week and go online-only.

(I note that Madison is a top 100 market, at least according to this list, which pegs it as #87.)

The Capital Times is taking my prediction several steps further. And it's worth noting that the Capital Times (current circulation: around 17,000) is a distantly trailing #2 paper in its market, behind the Wisconsin State Journal (current circulation: around 90,000).

Nevertheless: Sign of the times, and I can't imagine this is the last move like this we'll see this year.

(To think that all along I'd been betting that the San Francisco Chronicle would be the first major-market paper to go online-only--or even online-mostly.)



The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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