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Led Zeppelin Reunites, Leading To Totemic Moment In Targeted Advertising

Posted by: Jon Fine on December 11

As you may have heard, Led Zeppelin played a one-off reunion show in London last night. And, like any good rock fan, I clicked on the video link on this review run by Britain’s Sun tabloid, eager to see a clip from the show.

And I get greeted by an ad featuring a gray haired guy striding towards the camera earnestly declaiming:

“When my doctor told me my high blood pressure may have led to my erectile dysfunction … ”

Yup, a Levitra ad. And not just any Levitra ad. This one was 60 seconds long. (Possibly longer. I mean, it goes on forever.)

I know, I know, it’s been a long time since they (and their fans) rock and rolled. But we didn’t need to know why.

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Reader Comments

Elizabeth Harrow

December 11, 2007 11:46 AM

Oh, no. What would Bonzo think about this? (Bonzo Senior, that is.) At least they didn't team up for a "Viva Viagra" jam... I believe the phrase is "Thank God for small favors."


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The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.

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