Boiling Down Time Warner's Situation Into A Few Sentences

Posted by: Jon Fine on November 08, 2007

A. AOL ad growth underperforming Web ad growth = very bad.

B. Every CEO needs a narrative for his company.
Dick Parsons’ story was “I am going to calm this place down.”
This line won’t work for Bewkes.
So what will be his narrative for Time Warner?

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Post a comment

 

About

The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.

Categories

 

BW Mall - Sponsored Links

Buy a link now!