Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Web 2.0 Conference: Microsoft Exec Quietly Micturates On The Entire Value Proposition of Search Advertising

Posted by: Jon Fine on October 18, 2007

“It’s not perfect … We unduly give the last transaction credit … It doesn’t account for the TV ad” that a consumer might see shortly before clicking on a search ad.

—Brian McAndrews, Microsoft SVP and former CEO of aQuantive, while on a panel of top Web ad execs from AOl and Yahoo, and, curiously, not Google.

 

About

The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

Categories

 

BW Mall - Sponsored Links

Buy a link now!