Posted by: Jon Fine on September 11, 2007
Oh, the disappearing ad jingle. But not just that. There was a time when the likes of, say, Pepsi, would have studio bands record its theme song in a bunch of different styles—so the rock station would get the rock version and the funk stations would get the funk versions. On some obscure funk compilation I have buried somewhere there is, if I recall correctly, such a version of a Pepsi jingle, and it’s pretty damn hot.
Screaming Yellow Zonkers come from a period in American culture in which, I like to think, the in-jokes of the underground—and especially the drug underground—more routinely trickled into the mainstream, under-the-radar style. In the Sixties and Seventies, the grownups were even more clueless than they are today; the schism between youth culture and the day-job world was new and thus fairly unbridgeable. (I write this, of course, as a grown-up of today. More or less.)
Yeah, go ahead, don’t believe me. I’ll raise you an H.R. Pufnstuf and a Krofft Supershow:
“Take a trip with us today”? Take that, Adult Swim.