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Business 2.0 Finally Shuttered

Posted by: Jon Fine on September 5, 2007

Business 2.0 gets shuttered by Time Inc., and so the Grim Reaper claims another victim in ’07.

This is actually an anticlimax at this point. Reportage about this pending move had been all over the place for months (including on this blog), which must have been great for morale at the magazine. (One anonymous staffer quoted in the Times said that one upside of “the carcass dragged through the streets for the last month” is that many staffers were able to line up jobs.)

The nadir probably came with this Ad Age article, which refers to a meeting in which the widely advanced notion that the magazine would close after its September issue was shot down. Because, staffers were told, there would be an October issue too!

(And there was. Only thing is: Said October issue will be its last.)

This is unusual for Time Inc. While there was long speculation that Time Inc. would shutter Life, but there wasn’t weeks of well-informed writing about it before it happened earlier this year. (Ditto for the recent shuttering of Teen People, in both its print and online-only iterations.)

Recently there were several rounds of Time Inc. layoffs; and at least some were accompanied by the warning that more of the same were to come. Since early summer, Business 2.0 has been twisting slowly in the wind.

Am I the only one to think that the slow-bleed method—or the twist-in-the-wind method—is not the way you want to make changes at your company?

Reader Comments

David Neubert

September 5, 2007 2:18 PM

I would love to say, "couldn't happen to a nicer magazine" but in reality, this was a good one. I will miss Business 2.0. (not enough to join a Facebook group).

p.s. Grim Reaper link broken.

Charly K

September 29, 2007 6:29 PM

The only good thing about the shut down of Business 2.0 is that my subscription to Money will be extended anther year. The magazine was more on Flash and Pizzazz than on any informative reporting. It took less than 20 minutes of looking at before each issue was sent to the recycle bin. With Business Week, I can look forward to a few hours of insightful and informative reading, often times with articles saved for later reference.

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