On Aggregation

Posted by: Jon Fine on May 29, 2007

I’ve been thinking a lot about the power of aggregation on the Web—how a bunch of stuff from lots of different companies is much more powerful than a standalone site featuring the best stuff from one company. This is, perhaps, why CBS’ interactive honcho Quincy Smith told the Wall Street Journal that a more accurate address for CBS’ video site Innertube would be “cbs.com/nobodygoeshere.”

Anyway, Morgan Stanley just released some data that compares how various kinds of online jobs sites are faring. Bear in mind that Yahoo’s HotJobs recently inked a deal with a bajillion newspapers to, among other things, get access to their help-wanted ads. But check out how the average solo newspaper is doing relative to the aggregators:


Job Postings y/y % change for the week ended 5/27/07 were as follows:
- Monster: 18.3%
- CareerBuilder: 6.2%
- Yahoo!HotJobs: 11.7%
- Local Newspapers: -10.9%

Job Postings y/y % change for the week ended 5/20/07 were as follows:
- Monster: 16.8%
- CareerBuilder: 6.1%
- Yahoo!HotJobs: 6.0%
- Local Newspapers: -11.6%

Job Postings y/y % change for the week ended 5/13/07 were as follows:
- Monster: 18.9%
- CareerBuilder: 4.9%
- Yahoo!HotJobs: 5.0%
- Local Newspapers: -9.7%

(Source: Corzen)

Hmmm…..

 

About

The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

Categories

 

BW Mall - Sponsored Links

Buy a link now!