What Passes For Trash Talking At Media Conferences

Posted by: Jon Fine on April 24, 2007

At ad:tech in San Francisco now. Last night was enjoying wine and dinner with an executive involved with new Web distribution platforms (and who asked that he not be identified here). He said that the one thing that bedeviled people on his side of the equation when it came time to negotiating with the big titans of old media was that they actually get starstruck. That face time with, say, Disney’s Bob Iger, and a glimpse of a celeb or two tended to make new-media negotiators go a bit weak in the knees.

In the spirit of wiseguy one-upmanship I said, ‘Well, yeah. The last two skill-sets the big old media companies can fall back on are: access to celebrities and really ferocious legal departments.’

I thought I was joking then, but in the harsh light of day I’m not so sure.

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Reader Comments

Don

April 25, 2007 10:59 AM

When I was briefly involved with the possibility of working with a new media company in 1999, I convinced them to hire a celebrity to work with the product. They partnered with John O'Hurley, J Peterman from Seinfeld. Priceline went straight to the Shatman. There is no reason, other than stupidity, that media companies aren't partnering with Old Hollywood, particularly OLD Hollywood.

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The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.

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