Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Julie Roehm: Enough With These One-Horse Towns!

Posted by: Jon Fine on January 24, 2007

In marketing-geek circles, this counts as a big get. Julie Roehm, the star marketer who was bounced as SVP-marketing communications at Wal-Mart in December amid a flurry of colorful accusations, today made what I think was her first public appearance since she split the Bentonville, Arkansas-based Borg of the retail landscape, appearing on a Reuters-sponsored panel discussion that examined whether Super Bowl advertising was worth it.

As such, a mini-scrum of reporters surrounded her, notebooks in hand, just before she took the stage. (“I never felt this popular before,” she laughed.) In case you were wondering if she divulged where her next job is, well, this will be disappointing, as Roehm was more content to crack wise and utter platitudes about her state right now. (All the options before her are “very freeing, very liberating” etc.)

Nevertheless, I couldn’t resist asking where she might relocate to next.

To which she said: “Someplace with a name that doesn’t end in ‘Ville.”



The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



BW Mall - Sponsored Links

Buy a link now!