Archives: January 2007

The Difference Between Boston and New York, I Guess.

Posted by: Jon Fine on January 31

When I saw a version of this image, in blue and green colored lights (and with a strategically placed "censored" sign--image may not be entirely safe for work), on a...

Time Inc.'s Next Launch?

Posted by: Jon Fine on January 31

. . . may be a health and wellness Web portal, assuming some focus group results turn out OK. I can't help but think this interesting move, should it...

An Unsparing Look By The Los Angeles Times On How Lousy Its Web Strategy Is

Posted by: Jon Fine on January 29

I actually like the Los Angeles Times, but I admit I haven't given a whole lot of thought to its Web site. An internal committee has, though, and unlike most...

More On Atoosa

Posted by: Jon Fine on January 26

I’ve gotten a surprising volume of emails and comment about this week’s column—about the future plans of ex-Seventeen editor Atoosa Rubenstein—and since I have more space here than I do...

Media Math Of The Moment: Time Inc./Time4 Media Edition

Posted by: Jon Fine on January 26

Time Inc, purchase price for the Times Mirror (soon to be renamed Time4 Media) magazine group, December, 2000: $475 million Likely sale price* of entire Time4Media magazine group—not including This...

Steve Case Blames The Messenger

Posted by: Jon Fine on January 26

UPDATE 1 PM: Ah, comprehension. The below comment is, as a kind emailer points out, wrong, and entirely backward. In fact it was the Time Inc. writer who said the...

Bentonville: Enough With This Julie Roehm!

Posted by: Jon Fine on January 25

Julie Roehm, no longer a fan of Bentonville, has sued Wal-Mart claiming breach of contract, reports Ad Age. Wal-Mart didn't comment for the story, but one detail from an earlier...

Julie Roehm: Enough With These One-Horse Towns!

Posted by: Jon Fine on January 24

In marketing-geek circles, this counts as a big get. Julie Roehm, the star marketer who was bounced as SVP-marketing communications at Wal-Mart in December amid a flurry of colorful accusations,...

Time Inc.: The Layoffs

Posted by: Jon Fine on January 18

The company isn't commenting yet, but the New York Times is reporting what we're hearing as well--that one part of Time Inc.'s layoffs involves People magazine axing its bureaus in...

The Selling Of Barack Obama

Posted by: Jon Fine on January 18

Good Jeff Zeleny piece in the New York Times today, which without coming right out and saying it nevertheless neatly encapsulates the (very bad phrase alert) marketing pitch behind Barack...

Tribune Sale: The Last, Best(?) Prediction

Posted by: Jon Fine on January 16

(UPDATE 1/18: This is why I generally avoid gambling and most forms of predictive markets! Reality checks as of 10:15 AM Eastern time in parentheses.) Bids due tomorrow for Tribune...

And Now Scripps?

Posted by: Jon Fine on January 10

Maybe. Or maybe not. Time will tell if the news that Scripps is mulling the notion of doing . . . well, something with its newspaper properties ends up amounting...

TV Stations: Easier To Sell Than Newspapers

Posted by: Jon Fine on January 05

The New York Times Co.'s sale of its broadcast TV stations suggests that sale multiples for broadcast tv stations--in this case, major-network affiliated TV stations primarily located in mid-sized markets--are...