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Jeff Bewkes Offers A Less-Than-Ringing-Endorsement of Time Inc. In Its Current Form

Posted by: Jon Fine on December 6, 2006

Earlier today at the UBS media conference, that is, both during and after a lunchtime presentation in which he was interviewed by UBS’ Aryeh Bourkoff.

“Not now.”

—Bewkes, after Bourkoff asked him whether Time Warner might divest any additional Time Inc. titles.

His answer sort of, um, just hung in the air for a moment—then he went on to identify the five content areas Time Inc. concentrates on: health, money, celebrity, sports and general news.

In a press scrum after lunch, I asked Bewkes what was the long-term strategic reason for Time Inc. remaining a part of Time Warner.

Bewkes: “To make money.”

I asked again.

Bewkes: “Look at what we’ve said. Online has moving pictures.”

Which is generally congruent with the au courant Wall Street assumption that Time Warner is a video company. (And all of which is somewhat at variance with how Dick Parsons answers this question.)

And which kind of begs the original question all over again.


Sounds like there’s an awful lot riding on how well this latest version of Time Inc.’s long-awaited digital transition works out.



The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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