Posted by: Jon Fine on December 29, 2006
Google is running help-wanted ads for sales execs for its YouTube unit, indicating that efforts to make a dollar off its much-publicized $1.65 billion deal are intensifying.
These ads make sense in the context of recent reports, like this one from Lost Remote, about how Google has begun experimenting with online video ads.
These ads were placed in the post-Christmas lull on mediabistro.com (full disclosure: Mediabistro’s founder-CEO Laurel Touby, who was not a source for this item, is my wife). It is, of course, difficult to parse business strategies out of help-wanted ads, but this is how Google defines one senior advertising position in Boston:
The Senior Account Executive’s primary responsibility is to drive revenue for the YouTube business unit and consult with brand advertisers and interactive agencies on how to leverage the YouTube platform and participate in the YouTube community.
• Work collaboratively with your team to grow revenue with new and existing vertical customers.
• Utilize strong knowledge of client base and agencies in your region(s) to develop high-level relationships.
• Work consultatively with major customers to optimize their marketing spends.
• Understand and adapt to YouTube’s ongoing development of advertiser products.
• Be a positive and influential presence in your marketplace.
• Travel up to 50%.
The company is also seeking to fill sales positions for YouTube in New York, Dallas, Detroit, Chicago and San Bruno, Ca.
All of this is backdropped by recent Google and YouTube efforts to strike nine-figure multiyear licensing deals with major broadcast and cable networks—which, presumably, would inoculate the companies against legal action over copyright issues—and as some networks mull collaborating on a (forgive me) NewTube video-sharing site of their own.
Some kind of collision is pending. It’s just hard right now to tell exactly which parties will collide and what the ultimate effects will be.
Which strikes me as a pretty apt sign-off to a tumultuous year in media. See you in 2007, all.