Time Warner: Tomorrow's Conventional Wisdom Today!

Posted by: Jon Fine on November 2, 2006

Regarding Time Warner’s surprisingly decent earnings report of yesterday, and Time Inc.’s what-took-them-so-long push into a more aggressive Web strategy:

Old CW: AOL’s walled garden approach allowed competitors to build massive leads in Web advertising; locking up key magazines in long-term arrangements kneecapped Time Inc.’s attempts to establish thriving online businesses.
New CW: There’s nothing but upside from here!

(Apologies extended to Mickey Kaus, Newsweek’s Conventional Wisdom Watch, and, uh, anyone else I am stealing this idea from.)

 

About

The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

Categories

 

BW Mall - Sponsored Links

Buy a link now!