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Posted by: Jon Fine on November 02, 2006
Regarding Time Warner’s surprisingly decent earnings report of yesterday, and Time Inc.’s what-took-them-so-long push into a more aggressive Web strategy:
Old CW: AOL’s walled garden approach allowed competitors to build massive leads in Web advertising; locking up key magazines in long-term arrangements kneecapped Time Inc.’s attempts to establish thriving online businesses.
New CW: There’s nothing but upside from here!
(Apologies extended to Mickey Kaus, Newsweek’s Conventional Wisdom Watch, and, uh, anyone else I am stealing this idea from.)
The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.