Live From The American Magazine Conference: Yahoo COO Dan Rosenzweig

Posted by: Jon Fine on October 24, 2006

Yahoo COO Dan Rosenzweig of Yahoo was interviewed onstage here by top Wired editor Chris Anderson, and gave a better defense of his company than pretty much anything else I’ve read in the past several months. (In the bluntest terms: A couple hundred million registered users, and a brand used by half of the billion people on the Internet, can’t be wrong. This point also begs the question as to why they’re suddenly hitting resistance in selling ads aimed at that massive audience, but set that aside for a minute.)

But I keep coming back to an an swer he gave to Anderson’s question about why Yahoo didn’t play hard for MySpace. “Acquiring audience [was] not that high a priority” for Yahoo, give its already-massive user base. And he talked up Yahoo’s own content-shbaring and community initiatives like Yahoo Answers, which he said has logged 65 million users in nine languages—in exactly nine months.

In mulling these comments over I can’t help but wonder, based on no other information whatsoever, if he was obliquely signalling that Yahoo could be pulling back from an acquiring FaceBook—or at least savvily trying to talk the price down a little bit.

Reader Comments

David Neubert

October 30, 2006 11:44 AM

I think that Flickr (owned by Yahoo) is a better property than Facebook anyway. I assume that the demographic on Flickr is older and has more discretionary income - making them more interesting to advertisers. (though oddly, I don't see any advertising on Flickr)

Disclosure: I own Yahoo shares.

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