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More On The Publicity Value Of The Unscripted Comment

Posted by: Jon Fine on August 4, 2006

Last week, a friend wrote in about the whole Bush-Blair open-mike to-do. He was convinced that it was not an accident that mike happened to be live. No, he said. It was a carefully planned p.r. move.

Today he writes again, this time about [not even going to bother linking] Mel Gibson’s drunken, anti-semitic tirade:

In my considered judgment, it’s possible that Mel Gibson did not do it for the publicity.

Unlike last time, this time I think he’s right!



The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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