Yet Another Elaborate, Stealth Attempt To Create 'Edgy' Virality For A Marketing Campaign

Posted by: Jon Fine on July 17, 2006

This blog would be more believable if this billboard in lower Manhattan wasn’t simultaneously appearing in Los Angeles on Sunset.

(Shoutouts to BoiFromTroy and, especially, the commenters at Gawker who’ve pieced it all together. Anyone here know what’s being pitched?) UPDATE: It’s CourtTV, as many were able to piece together.

Reader Comments

Rhea

July 17, 2006 9:02 PM

I think it's a pitch for Memorex.

Post a comment

 

About

The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

Categories

 

BW Mall - Sponsored Links

Buy a link now!