Yet Another Elaborate, Stealth Attempt To Create 'Edgy' Virality For A Marketing Campaign

Posted by: on July 17

This blog would be more believable if this billboard in lower Manhattan wasn’t simultaneously appearing in Los Angeles on Sunset.

(Shoutouts to BoiFromTroy and, especially, the commenters at Gawker who’ve pieced it all together. Anyone here know what’s being pitched?) UPDATE: It’s CourtTV, as many were able to piece together.

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Reader Comments

Rhea

July 17, 2006 09:02 PM

I think it's a pitch for Memorex.

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The media and marketing world continues to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one knows, least of all Media Columnist Jon Fine. But on this blog he promises ample helpings of scoop, provocation, sharp analysis and (we hope) wit as he tracks and annotates this constantly changing terrain.

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