Posted by: Jon Fine on May 08
Almost any episode after the brand-fest of Episode 8 (I might have to watch that one again to re-tally all the product references, which is why it’s not yet logged herein) would be a bringdown in the product placement department. And so it was for Episode 9, in which the Most Valuable Product Placement award goes to … Bordeaux, for the way that Tony savored, through the entire episode, his beloved stolen wine. (Said vin also helped lubricate Christopher’s most recent fall off the wagon, but, whatever.)
Subzero. Mentioned as part of the real estate agent’s (redundant) sales pitch for Christoper and Kelli’s new house.
Egregiousness: 3. The phrase “subzero in the stainless steel kitchen” is such a staple of house-porn and real estate foreplay, it barely registers.
Jon,
When's your post about newspaper circ coming?
I'm counting on you to tell me what it means beyond the obvious.
You do realize there is an artistic reason behind this?
The Sopranos doesn't take a dollar for product placement. I hope you know this. If not you must a complete tool.
The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.