General Motors Gently Reminds Editors About The Size Of Their Ad Budget

Posted by: Jon Fine on May 4, 2006

“It’s clear to us that our ads are less effective in a negative-editorial environment. It is as simple as that.”

—Betsy Lazar, General Motors’ executive director of advertising and media operations, quoted in the Wall Street Journal, May 3 [sorry; firewalled].

(Guess GM won’t be trying anything like this in the near future, then!)

Reader Comments

kb

May 25, 2006 10:16 AM

Thanks for calling out the simple irony of these two conflicted messages ... lol

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