Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Sopranos Product Placement Watch, Season Six, Episode Four

Posted by: Jon Fine on April 6, 2006

The good news is Tony’s no longer in a coma. The better news is that Carmella hasn’t bragged about her new Porsche since the season’s debut.

A highly selective guide to the shout-outs, all small-bore and many geographic-specific:

Bell Labs. Hal Holbrook’s character worked there. And, as Tony says: “You guys invented stereo.”

Egregiousness: 1. If the best thing you can say in 2006 about a unit that’s supposed to be inventing the future is that they invented stereo …

Sharper Image. Paulie’s (non) Mom has a massage chair from ‘em.

Egregiousness: 3. Low-balled because Paulie totally malapropped the name.

Razor Magazine. Tony’s reading about dinosaurs; Christopher’s paging through this Maxim knockoff.

Egregiousness: 1. Points deducted because the magazine went out of business last September, for chrissakes.

Pearl Oyster Bar. Tony muses lovingly about the lobster rolls from this postage-stamp-sized Greenwich Village joint.

Egregiousness: 0. More of an inside reference than product placement, and, more importantly, I haven’t yet tried their lobster roll.

Reader Comments


April 6, 2006 7:26 PM

I noticed the razor magazine too...and thought how pitiful it is for this business when a producer at the production company figures,
"Hey, this is a hot new magazine" and then the magazine is out of business before the first airing of the program.

Jon Fine

April 7, 2006 10:34 AM

My read was more that the producers were thinking "hmmm . . . what sort of soft-core, text-light magazine would a bonehead like Christophuh read? I got it!"


April 7, 2006 11:38 AM

oh....i think you are right about that....i was only making the point about how quickly a magazine that seems like some sort of touchstone is kaput these days.


April 10, 2006 12:46 PM

Speaking of product placement...The Apprentice is the poster child for excesssive product partnership/placement.

Regret the Error

April 10, 2006 3:45 PM

You forgot one: Johnny Sack, preparing to go to the hearing about attending his daughter's wedding, asks his lawyer, "What do you have for me?"

Answer: "The Brioni."

And what a lovely suit it was.

Also: Later on, his tux for the wedding is brought to him. He stares at the patent leather shoes in disgust, and asks his helper if he'd "read an issue of GQ magazine in the last [blank] years."

Is Johnny Sack the new Jim Nelson? Discuss.

Post a comment



The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



BW Mall - Sponsored Links

Buy a link now!