Posted by: Jon Fine on March 8, 2006
Office Pirates is bizarre and freakish and entirely un-Time Inc. All of which are conceptually very good things, given what it’s trying to do. It’s Time Inc.’s lad magazine, although it’s not a lad magazine at all. It’s a destination site for the young male office worker in need of time to kill, and has a bunch of viral videos, places for the disgruntled and seething to sound off and other very male goof-off fare.
Here’s what I want to know:
What do you think of it? Is it funny or is it just trying-to-be-funny?
Can a big media company make a real business around viral videos and bizarre only-on-the-Web jokes?
I’m curious to hear your thoughts.
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