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The Only Thing I WIll Write about the Super Bowl, its Ads, and/or the Haltime Show

Posted by: Jon Fine on February 6, 2006

THE SETTING: A steakhouse in Brooklyn, where the Fine family is gathered to celebrate my father’s imminent 70th birthday.

THE SCENE: Jon Fine and his 5 year old nephew Zeke Fine are taking a post-prandial break at the bar. There they watch the Rolling Stones stagger through the halftime show.

JON (turns to ZEKE and gestures at Mick Jagger): See that man? He’s almost as old as Grandpa.

ZEKE, whose chin barely clears the bar, nods and keeps watching.

Thirty seconds pass.

ZEKE (tinged ever-so-slightly with disdain): He looks older than Grandpa.



The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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