Haven't Had Enough With The Oscars Yet? You Will!
Posted by: Jon Fine on February 22
The New York Observer’s Tom Scocca smartly outlines why we’re getting wall-to-wall “coverage” of the Oscars, even though there’s been no quantifiable uptick in viewer interest. (As he points out, the opposite may be true.)
Thing is, the studios are dangling a serious ad budget and cash-strapped old media warhorses can’t help but chase it.
You can’t blame ‘em for that. But in a time when there’s limited pages and space to cover almost anything, well, reading lengthy daily (or, in the case of mags like Time, weekly) exegeses on the latest perceptions of the “race”—from which Scocca helpfully quotes—well, this is a drag. A big drag.
Reader Comments
Mike Swenson
February 23, 2006 01:08 PM
The most important awards don't get covered as well as they should. Check out this link to Salon about the "nerd Oscars." http://www.salon.com/ent/movies/feature/2006/02/21/tech_oscars/index.html
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The media and marketing world continues to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one knows, least of all Media Columnist Jon Fine. But on this blog he promises ample helpings of scoop, provocation, sharp analysis and (we hope) wit as he tracks and annotates this constantly changing terrain.
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