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That Was Then . . .

Posted by: Jon Fine on January 12, 2006

Therre was a boom for media not so long ago, right?


Fast Company and Inc., then and now.

Reader Comments

Niti Bhan

January 12, 2006 10:49 AM

As an avid FC and BW watcher for some time now, one can't help but wonder what percentage of the decline is correlated to how open an online publication is to it's readership?

FC and Inc block their most recent issues with the exception of a few items, while BW is quite the reverse, much more to read online than blocked by "premium subscription". It would be an interesting pattern to track amongst leading publications and their corresponding decline in advertising. Even the economist doesn't block their entire issue, just selected portions, but then again, it's position and placement is quite different in the market.

I used to be a print subscriber to both BW and FC but found that I never ended up reading them due to time constraints, it's easier to log on in the morning and browse the headlines. The patterns of morning reading are changing, not the consumption of news per se.

Just a thought.

Jack Yan

January 13, 2006 6:05 AM

Niti has a point. When I see a headline in the online BW, and I feel I would like the story in hard copy, I’ll make a point of actually seeking it out on the newsstands. And since I run a company that is largely virtual—in fact, one of the first—I don’t often shop for business magazines. The web gives me the reason to purchase.

Niti Bhan

January 14, 2006 10:35 AM


That's exactly right! I do that too, purchase an issue based on the 'trailer' on the website. Interesting observation you make though, I wonder if advertisers/advertising is still stuck in the days where it was the print issue that mattered - at least in countries where broadband is accessible. Thus they perceive the downward trend in print subscription and circulation as a reflection on the magazine's readership. When in actual fact, the reach is probably greater due to the shift to the web - you're reading what I'm reading 12 time zones apart.

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