Relieved

Posted by: Jon Fine on January 20, 2006

It was great to see this today, because I needed to be reminded how much I like Richard Scrushy.

(And the whole phenomenon of paid-for newspaper accounts, some of which have been unearthed by my colleague Eamon Javers.)

Reader Comments

MediaDavid

January 24, 2006 1:04 PM

How completely pitiful.

I don't care whether folks get paid for writing their opinions or rewarded for siding with one company versus another.
what is pitiful here is the deliberate attempt to keep the financial rewards secret.

we all know instinctively that if someone is getting paid for producing a product, they try to make the customer happy.

Heck, this is my job. I run a media strategy company.
But every one of my clients knows we won't pay an expert for them to deliver an op ed piece. And we won't hire a ghost writer to do the work. We'll work as an editor and we'll help write it, but if the CEO's name is on the submission, you can be sure they have worked hard on the piece.

and why do we do this? Because as former journalists, we understand the term credibility. We understand, as one editor in the piece stated, that readers will simply not trust what they read if they know money has been exchanged or a ghost writer has created the words allegedly coming from the CEO.

Here is my simple question. If there's nothing wrong with this, how come so few people offer open and complete disclosure?

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